Will Hoffman

This sign was very difficult to photograph because it’s highly reflective and there are buildings and tungsten lampposts in front of it (behind the camera. My goal was to show the back light (behind the numbers). I had to wait until dark to see the back light turned on. It was very dim so […]

I call myself a graphic communicator because I want to emphasize that what I do is communicate ideas through the use of typography, layout, photography, and illustration. The most important thing in design is communicating the intended message of the sender (client) not making it look “pretty.”
I have found that the perception of the general […]

I am happy to announce that beta version 1.0 of my website is up and ready for review. Please check it out and give me comments on what you think. I’m sure I will make many changes but I think this is a good start.
I used WordPress which is a open source blogging content management […]